McDonald’s Flips Its Logo Upside Down for International Women’s Day

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 McDonald's Flips Its Logo Upside Down for International Women's Day


This early morning, a McDonald’s in Lynwood, CA, flipped its trademark golden arches upside down, so the “M” turned into a “W” in celebration of Intercontinental Women’s Day. (Mattel also just rolled out 17 job products as Barbies to celebrate the day.)

The chain’s spokesperson, Lauren Altmin, advised CNBC that the move was meant to “[celebrate] females almost everywhere.”

“We have a very long background of supporting gals in the workplace, giving them the option to mature and thrive,” Altmin mentioned. “In the U.S., we just take satisfaction in our diversity and we are proud to share that right now, six out of 10 cafe managers are ladies.”

Pick out McDonald’s areas throughout the country will also have distinctive packaging for food, emblazoned with the inverted arches. They are going to also surface on some employees’ hats and t-shirts, and the emblem will be adjusted on all of the company’s social media channels.

“For the first time in our brand background, we flipped our legendary arches for International Women’s Day in honor of the remarkable achievements of women everywhere and particularly in our eating places,” Wendy Lewis, McDonald’s main variety officer, reported in a assertion. “From restaurant crew and management to our C-suite of senior management, ladies perform priceless roles at all amounts and jointly with our impartial franchise owners we’re committed to their achievement.” (Related: McDonald’s to Announce Enhanced Determination to Nourishment)

Many people today pointed to the hypocrisy of the chain celebrating International Women’s Day while currently being notoriously identified to underpay its staff.

“You could also supply livable wages, superior benefits, equal shell out, legitimate job paths for the foreseeable future, paid out maternity leave…Or you can flip a symbol upside down that performs as well,” a single user wrote.

An additional consumer mirrored similar thoughts saying: “This is Obviously a publicity stunt and you could have employed the money expended for this to give your woman personnel a bonus or a raise.”

Some others noted how McDonald’s really should consider about upping their minimum wage to $15 and offer much more vocation advancement opportunities to certainly demonstrate their assistance for gals.

As of right now, McDonald’s has not declared strategies to make a donation as portion of this initiative, which has also lead to even more criticism. Models like Johnnie Walker, on the other hand, produced a “Jane Walker” bottle, donating $1 per bottle towards charities benefiting girls. Brawny changed Brawny Guy with gals and promised to donate $100,000 to Girls, Inc., a nonprofit committed to educating gals leadership and economic expertise.

This morning, a McDonald’s in Lynwood, CA, flipped its trademark golden arches upside down, so the “M” turned into a “W” in celebration of Global Women’s Day. (Mattel also just rolled out 17 function versions as Barbies to celebrate the day.)

The chain’s spokesperson, Lauren Altmin, informed CNBC that the go was supposed to “[celebrate] females in all places.”

“We have a long history of supporting girls in the place of work, giving them the chance to increase and succeed,” Altmin explained. “In the U.S., we just take pride in our range and we are proud to share that currently, six out of 10 cafe professionals are ladies.”

Pick out McDonald’s areas across the nation will also have exclusive packaging for food items, emblazoned with the inverted arches. They’ll also appear on some employees’ hats and t-shirts, and the brand will be improved on all of the firm’s social media channels.

“For the very first time in our brand historical past, we flipped our legendary arches for Global Women’s Working day in honor of the incredible accomplishments of females just about everywhere and specifically in our dining establishments,” Wendy Lewis, McDonald’s chief range officer, claimed in a assertion. “From cafe crew and management to our C-suite of senior management, females engage in priceless roles at all degrees and jointly with our independent franchise proprietors we’re dedicated to their achievement.” (Linked: McDonald’s to Announce Improved Determination to Nutrition)

Numerous people today pointed to the hypocrisy of the chain celebrating Global Women’s Working day though remaining notoriously recognized to underpay its employees.

“You could also provide livable wages, much better added benefits, equal pay, respectable vocation paths for the long term, compensated maternity leave…Or you can flip a symbol upside down that will work also,” a person consumer wrote.

An additional user mirrored similar emotions declaring: “This is Certainly a publicity stunt and you could have utilised the income used for this to give your woman employees a bonus or a increase.”

Others mentioned how McDonald’s really should imagine about upping their minimum amount wage to $15 and provide a lot more job advancement alternatives to definitely exhibit their assistance for girls.

As of ideal now, McDonald’s has not declared options to make a donation as part of this initiative, which has also direct to further more criticism. Makes like Johnnie Walker, on the other hand, introduced a “Jane Walker” bottle, donating $1 for every bottle toward charities benefiting girls. Brawny replaced Brawny Person with women and promised to donate $100,000 to Ladies, Inc., a nonprofit committed to teaching ladies leadership and fiscal capabilities.



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