Lululemon: “Beer, It’s the New Yoga Pant”

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 Lululemon:


By no means a model to shy absent from the highlight, Lululemon is generating headlines all over again. But it can be not new yoga trousers landing it in the news: The mega yoga organization is now venturing into the craft beer sector, debuting a brew at any time-so-aptly named, ‘Curiosity Lager.’

The beer (which reportedly characteristics lemon fall and chinook hops, for all you beer connoisseurs) will be the formal beer of SeaWheeze, Lululemon’s once-a-year 50 % marathon and yoga party following thirty day period, and will be produced by Vancouver-primarily based organization Stanley Park Brewing. Regretably, you may have to bounce the border to get your hands on one—the restricted-edition operate of 88,000 cans will be completely offered in Canadian liquor outlets, in accordance to CBC Information.

But Lulu may be immediately after your man extra than you. “Just for the reason that you happen to be a yogi, would not indicate you will never have an situation for beer, and we’re certainly fascinated in chatting to that group,” reported Doug Devlin, director of internet marketing for Stanley Park Brewing. “I think Lululemon, by extension, is fascinated in chatting to a a lot more male beer-consuming group. It’s a pleasant way for just about every of us to choose what it is we do to a new purchaser.” The insight can make sense taking into consideration Lulu’s ongoing menswear push…but hey, we like beer much too! 

By no means a brand to shy absent from the highlight, Lululemon is making headlines once more. But it is not new yoga pants landing it in the news: The mega yoga company is now venturing into the craft beer market, debuting a brew ever-so-aptly named, ‘Curiosity Lager.’

The beer (which reportedly functions lemon drop and chinook hops, for all you beer connoisseurs) will be the formal beer of SeaWheeze, Lululemon’s annual 50 % marathon and yoga celebration future thirty day period, and will be made by Vancouver-centered organization Stanley Park Brewing. Unfortunately, you can have to jump the border to get your arms on one—the constrained-version operate of 88,000 cans will be solely marketed in Canadian liquor retailers, according to CBC Information.

But Lulu may perhaps be after your male far more than you. “Just mainly because you might be a yogi, doesn’t signify you will never have an occasion for beer, and we’re absolutely intrigued in speaking to that group,” mentioned Doug Devlin, director of advertising for Stanley Park Brewing. “I assume Lululemon, by extension, is interested in conversing to a more male beer-ingesting group. It is a great way for every single of us to take what it is we do to a new buyer.” The perception makes feeling thinking of Lulu’s continued menswear press…but hey, we like beer way too! 



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