Netherlands-based brand designer Sander has give you an attention-grabbing mission that options typographic logos (or wordmarks as he prefers to name them) of frequent phrases we use day by day. He makes use of the destructive area between the letters to create objects that visually symbolize the meanings of the phrases.

For instance, the design of the phrase SHARP consists of a knife within the destructive area between the letters R and P. The phrase SLOW contains a snail between the letters L and O. The phrase EXPLODE consists of a mushroom cloud between the letters O and D.

Sander creates these wordmarks in Adobe Illustrator. He varieties the phrase utilizing a daring sans-serif typeface akin to Nimbus Sans Bold, after which seems for destructive area prospects. He makes use of the Pen Tool to create objects between the destructive areas, the Shape Builder Tool to mix and extract shapes, and the Direct Selection Tool to edit paths. Check out the perfect wordmarks from the mission under.

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Negative space logos with meanings - 2

 

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Tips & Tricks

Tips to design negative space logos with meanings

 

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Tips to design negative space logos with meanings - 1

 

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Our favourites: No. 1 (snake), 14 (ocean), and 15 (horse). What about you? Share this put up with a designer good friend and voice your views within the feedback under. All pictures © Sander.





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