Italian graphic designer Emanuele Abrate has provide you with an attention-grabbing venture titled ‘Who Designed it?’, by which he substitutes wordmarks of well-known logos with the names of the designers and businesses who created them.

The goal of the venture is to focus on the artists who designed these well-known symbols, and make them an integral a part of their respective logos.

For instance, the phrase “Apple” within the tech large’s emblem has been modified to “Rob Janoff”, the title of the American graphic designer who created the Apple emblem. The wordmark within the Microsoft emblem has been modified to “Pentagram”, the title of the design agency who created it. The wordmark within the Puma emblem reads “Lutz Backes”, after the German artist who designed it. Check out the total venture beneath.

1. Apple

About Rob Janoff

 

2. Netflix

Moving Brands - Agency behind the Netflix logo
About the venture

 

3. Amazon

Turner Duckworth - Agency behind the Amazon logo
About the venture

 

4. Instagram

Mackey Saturday - Agency behind the Instagram logo
About the venture

 

5. Microsoft

Pentagram - Agency behind the Microsoft logo
About the venture

 

6. Airbnb

DesignStudio - Agency behind the Airbnb logo
About the venture

 

7. NBC

Ivan Chermayeff - Designer of the NBC logo
About the venture

 

8. Spotify

Andreas Holmstrom - Designer of the Spotify logo
About the venture

 

9. McDonald’s

Jim Schindler - Designer of the McDonald's logo
McDonald’s emblem historical past

 

10. Facebook

Cuban Council & Joe Kral - Designers of the Facebook logo
Facebook emblem historical past

 

11. Hard Rock Cafe

Alan Aldridge - Designer of the Hard Rock Cafe logo
About Alan Aldridge

 

12. Atari

George Opperman - Designer of the Atari logo
About George Opperman

 

13. Shell

Raymond Loewy - Designer of the Shell logo
About Raymond Loewy

 

14. Puma

Lutz Backes - Designer of the Puma logo
About Lutz Backes

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