Humana Studio shared the design mission for the visible identification and on-line store for Jeroen Ottens Design. For the previous 40 years, Lego Technic has been difficult Lego Builders and for Jeroen Ottens it was time to create its personal model. Working intently with the founder – a former LEGO Technic senior designer at LEGO Company – Humana Studio clarified the model’s future and path into it by creating the model identification and on-line store.

Our problem was to search out frequent floor between LEGO and Jeroen’s model, write a story, design a brand new identification, and body a brand new model expertise. The technique then started by specializing in the model’s performance and attempting to show and symbolize an elevation of standing. To obtain that, the visible technique was centered on the supply of high-quality service with many choices to symbolize a dynamic model identification.

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Anything may be constructed from LEGO Technic.

The concept of perfection is expressed in an attention-grabbing manner by the colourful particulars, and darkish colours, with clear and minimal layouts. Humana Studio designers divided into two colour classes, essential, used extra repeatedly and in bigger areas and secondary, used solely in particulars and subcategories of the model.

For the typography we used a font that avoids simplistic options in favor of animated, reader-friendly types, and is beaming with confidence. We’re thrilled to have partnered so intently with Jeroen Ottens Design in serving to to form and produce this model to life.

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