Bito Studio, damon xart and shao weahao shared a branding and visible identification venture they created for the 58th Golden Horse Awards. The inspiration was from photographs that go out and in of focus, and the view shifts between the microscopic and the macroscopic, main the viewer to expertise the means of refocusing and forming a three-dimensional sculpture materialized via motion of the digicam.

golden horse awards motionposter 金馬獎golden horse awards motionposter 金馬獎golden horse awards motionposter 金馬獎golden horse awards motionposter 金馬獎

Logo

​​​​​​The two Chinese characters in the Golden Horse Awards key visible are transformed right into a two dimensional emblem. In addition, dynamic gradients contour the strokes of the characters and provides the design three-dimensionality.

golden horse awards motionposter 金馬獎golden horse awards motionposter 金馬獎golden horse awards motionposter 金馬獎

58th Golden Horse Awards

Inspired by the key visible poster, the highlight is an extra component that seems to jut out.

golden horse awards motionposter 金馬獎golden horse awards motionposter 金馬獎

58th Golden Horse Awards

Various supplies leaping in the air type a youthful, artistic, and energetic impression.

golden horse awards motionposter 金馬獎golden horse awards motionposter 金馬獎

Credits

  • Designed by Bito
  • Client:Taipei Golden Horse Film Festival Executive Committee
  • Creative Director Keng-Ming Liu
  • Art Director:Wei-Hao Shao
  • Designer:Wei-Hao Shao, Chen-Lin Hsieh
  • Copy Director:Vicki Huang
  • Account Manager:Naiyun Peng
  • Project Manager:Wen-Hui Chen, Hsiang Hsieh
  • Ideation:Keng-Ming Liu, Vicki Huang, Wei-Hao Shao, Chen-Lin Hsieh, Hsuan-Nin Wang, Eating Tsai, Meng Qi, Kai Cheng, Tifu Huang, Derrick Liu, Hsien-Chen Tsai, Ruo-Jia Liang



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