Minimalism is a serious development in emblem design these days with most manufacturers stripping their logos right down to a easy wordmark in a sans-serif typeface. These minimal, type-only logos look clear and are legible throughout all units and screens, from cell phones to sensible watches.

But have we reached a degree the place the personalities and traits of 1 emblem are indistinguishable from one other?

New York-based author, trainer, and podcaster David Perell has provide you with a sequence of tweets that designate why most model logos look alike these days. He reveals the psychology behind the homogenization development, not simply in emblem design, however in writing and structure as properly. The put up has since then gone viral with over 245,000 likes and 40,000 retweets. Check out the thread under.

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What do you consider this debate? Share this put up with a designer buddy and voice your views within the feedback under.





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