When Apple launched iOS 7 in 2014, it not solely modified the face of UI design, but additionally branding, graphic and brand design. Skeuomorphic interfaces and shiny app icons had been out. Flat design, vibrant colours and gradients had been in. In 2016, when Instagram got here up with a vibrant new look and multicolored brand, a overwhelming majority of its customers hated the vivid gradients and demanded the corporate change again to the classic digital camera icon.
Fact is, immediately vibrant, daring gradients are one of many hottest design traits in graphic and brand design. We’re seeing increasingly more manufacturers, specifically startups, incorporating gradients of their logos and app icons. When applied appropriately, gradients could make your brand look fashionable, up to date, and impactful. Factors that needs to be thought of earlier than you go for a gradient brand are legibility, model relevance, and print-friendliness. Also keep in mind to create a stable coloration model of your brand for non-screen mediums the place gradients received’t be appropriate.
In immediately’s publish, we’ve compiled 31 lovely logos that use gradients aesthetically and successfully. Check them out under and inform us your favourites within the feedback.
By James G.
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