Operating for greater than 20 years within the agriculture market and a reference in its area, Mafra (SC), Brazil, Alvor is an organization that specialised in growing soil productiveness by means of providers similar to Topography and Precision Farming. The firm that till then used one other title wanted to reposition itself, and invited me to create its new title, model and visual identity.
“We understood that it will be splendid to respect the custom and good notion already created in regards to the firm within the final 20 years, however we would have liked to modernize the language by means of a extra welcoming and pleasant tone. The title needed to be brief and goal, and the model had to have the ability to convey the concepts of precision. Although being totally inserted within the rural atmosphere, it couldn’t fail to be technological and fashionable.”
The brand represents the attitude of a subject with the solar on the horizon, one thing that connects immediately with the title, Alvor, synonymous with daybreak, the primary gentle of the day. Also, it represents the fields, natural fibers and the letter A, from Alvor.
The patterns represents the fields divisions seen from the sky. All of this collectively manages to convey the sensation of a pleasant atmosphere, a basic idea for the model. And, as well as, it’s a model whose universe is definitely distinguishable. It’s simple to take a look at the weather of the identity and perceive what it is about.
In the top we have now a powerful and putting model, with a constant and consolidated identity system for straightforward upkeep and replica of the model.
- Design Direction: Walter Mattos
- Graphic Design: Walter Mattos, Iure Figueira
- Naming: Batiza Naming
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