Polar, Ltda shared a branding and visual identification undertaking for Neon. Founded in 2016, Neon was one of many first Brazilian fintechs targeted on opening and working digital checking accounts and issuing debit and bank cards. Four years later, we have been invited to redefine the model’s visual strategy and its expression in essentially the most numerous factors of contact.
Together with the design staff and model expertise, Neon designers have been in a position to make an intensive evaluation of the opponents and perceive the factors of alternative that might be exploited in a proprietary manner by Neon. Their reply got here immediately from the strategic platform: presenting the ability that folks have at hand, financially empowering every of the financial institution’s clients.
We have created a visual system to precisely mirror this very real premise of the Neon model and we now have prolonged this to all factors of contact – from institutional communications to a large-scale digital ecosystem.
In addition to the event of the model’s complete graphic package deal, Neon expanded the visual pointers to the kinetic setting in movement, translating Neon’s strategy and values into parameters and instructions of time, tempo and acceleration. They created an animation information that presents conceptual and technical pointers that ought to permeate any piece of communication that’s in movement.
We organized all the visual system in 3 pillars, the primary of which was the colours, highlighting the territory and the fluidity already achieved by the Neon gradient. Then, we labored on the typographic pairing, combining power and influence in institutional communications, with the useful give attention to the appliance in digital merchandise. Finally, one of many nice protagonists of the system: the illustrations; we had the pleasure of working with the good execution of Estúdio Passeio, which managed to deliver the required uniqueness and disruption in order that we might construction all the visual strategy one step additional.
- Typography: Degular Display + Inter
- Illustrations: Estúdio Passeio
- 3D: Rafael Eifler
- Neon Team: Alexandre Alvares, Bruno Chung, Danilo Lima, Michel Farah
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