This commencement venture presents or develops the visible identification of the Laró Prazeres model, a multi-artist, which operates in three segments: beauty, hair and trend design. Through a proprietary methodology, impressed by TXM Branding, or thematic venture with the goal of growing a constant visible identification that’s applicable to the values, viewers and goal of the consumer. As a consequence, now we have a easy and intensely environment friendly answer, a chic, daring, genuine and powerful model in addition to the artist Laró Prazeres.

We stay in a extremely related and consumerist world, the place the race for revenue and market is insatiable, on this state of affairs numerous manufacturers are born each day, the overwhelming majority with out planning and with out goal, thus contributing much more to a shallow, futile, typically oppressive and with out character the place manufacturers are created simply to promote. Design has the energy to vary this state of affairs, to encourage and develop initiatives, with values ​​and functions, to assist good manufacturers attain their clients in a wholesome method and thus regularly making a greater world. This Course Completion Project will describe Laró Prazeres’ model improvement course of. With it we are going to diagnose the model’s ideas, establish its objectives and viewers with a purpose to construct a visible identification that features and communicates all the things that the model has to supply.

Laró Prazeres is 30 years outdated, is a mom, lesbian and feminist, has lived in Florianópolis since 2014. She left the outskirts of São Paulo at the age of 14, with a daughter and no household construction. She by no means had the alternative to go to school however she struggled so much. She labored for years as a celebration hostess, bar supervisor and mall attendant. Always very attuned and related in the fashionista world, she regularly entered the trend market. Today she is a reference relating to beauty in the trend market, she created her personal clothes model the place she creates, designs, fashions and sews. In addition, she makes a speciality of haircuts. Currently, his essential focus is on beauties, being certainly one of the first names sought by manufacturers for trend essays, along with bodily work, he’s regularly beginning the means of growing on-line programs. However, in the face of so many obstacles, she by no means had the chance to develop and plan the strategic and visible a part of her manufacturers.

Today Laró is split into three profiles, @laroprazeres, @laroprazeresbeauty and @laroprazereshandmade. The three separate market niches are saturated with professionals and types with out goal and persona, which opens up loads of area for Laró Prazeres to face out, encompassing the three pillars in a robust, distinctive, genuine and purposeful model.


Golden Circle

The Golden Circle is an idea created by Simon Sinek, a reference in the topic of management and entrepreneurship. It goals to create and develop the worth of a brand new thought, enterprise or marketing campaign. It is an easy methodology, however very environment friendly, inflicting nice affect and making manufacturers extra inspiring and rising their success in the market. The Golden Circle methodology was developed to systematize an progressive technique of pondering, appearing and speaking with the purpose of impacting the world.

  • What? Beauty and trend with inventive freedom
  • How? With Beauties, programs, hair and garments that stimulate creativity and respect the plurality of every one.
  • Why? Helping folks to free themselves from the present aesthetic and trend requirements that oppress as a substitute of releasing and stimulating.

Based on the solutions, it’s doable to outline the goal of the model, introduced beneath.


Together with the consumer, after defining the solutions proposed in the Golden Circle and maturing of concepts. It was outlined, the phrase of the goal: 

“Helping folks to interrupt free from aesthetic and trend requirements”.

Visual Identity

After an evaluation of the photos introduced on the panels that make up the visible thermometer and in addition the set of references and all different info collected as much as that time, it was determined that the model needs to be easy and impactful, simply because it occurs in main manufacturers in the world from trend akin to: Prada, Louis Vuitton, Gucci amongst others. Thus, it was determined to guess on a emblem composed solely by sturdy and genuine lettering.

It is believed that the font chosen for the emblem – Roxborough CF – evokes custom and refinement, as it’s serif. This turns textual content into artwork, identical to Laró. Dramatic and fashionista influenced by calligraphy and handcrafted letters, which completely represents the creative and guide works made by the artist.

Laró’s persona – empowered, feminist and brave – was represented by means of the emphasis given the letters ” A ” and “O ” introduced in stylized and expressive italics, which signifies the motion to go ahead, open chest and head up They deliver authenticity collectively by altering the typical circulate of the chosen typography.

For the surname ” Prazeres “a easy and well-designed typeface (Neue Haas Grostesk) was chosen, which fulfills its function by finishing the emblem in a refined method with out stealing consideration from the essential typography. In order to harmonize and preserve the beforehand talked about idea the letter ” A ” was italicized once more.


The institutional typographies of the model are composed of the identical as the emblem. For titles and calls, “Roxborough CF” needs to be utilized in the “Regular” and “Regular Italic” weights and for operating textual content, the “Neue Haas Grostesk” in the “Roman” and “Roman Italic” weights.

Color palette

The coloration palette of the Laró Prazeres model is shaped by the colours purple, blue and black, introduced beneath:

  • Red: Red has nice affiliation with hearth and blood. Color that represents passions, from like to hate, from good to unhealthy intentions. It can also be associated to eroticism and seduction, additionally it is related to forbidden and immoral issues.
    Red is utilized by most reformist actions, together with socialists, communists, and left events normally, and by no means by conservative events or reactionary agendas. For this cause, purple turned related to ladies in the battle for ladies’s rights. Eva Heller (2012) exhibits that solely 5% of respondents point out purple as a masculine coloration, whereas 25% contemplate it a female coloration.
    We conclude that purple represents a number of of Laró’s personalities, sturdy, feminist, empowered, brave and sometimes controversial.
  • Blue: Of all colours, blue is the favourite. 46% of males and 44% of girls declared blue to be the most appreciated coloration. It symbolizes sympathy, concord and honesty.
  • Black: The symbologies attributed to black are distinctive and incomparable. Favorite coloration of younger individuals who affiliate black with sophistication, energy and magnificence. The mixture of the colours black, purple and blue is cited by Heller (2012) as a illustration of power, an idea that clearly represents the artist Laró Prazeres and her model.
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  • Design and branding: Mateus Yuzo
  • Client: Laró Prazeres
  • Photography: Re Cechinel
  • Photography: Manuella Secco
  • Model: Vitória Faustino
  • Model: Mariana Pesenti
  • Model: Mari Ouchi
  • Briefing: Michel Refatti

For extra info please take a look at  Monga Design

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