Klave is an alternative investment broker that turns content material producers into property and followers into buyers by way of an easy-to-use platform – reworking the act of investing into one thing extra enjoyable and passionate.

The goal of the challenge was to create a relaxed model, however move safety. That refers to creativity and isn’t boring like a financial institution. Considering this and the model’s persona (Male / Adult / Contemporary / Technological) Monga Design created an identity that mixes robust and daring typography for the brand and texts, with a extremely readable sans serif for the supporting texts. They additionally created patterns and shapes that add extra persona to the model and outlined the yellow circle as a illustration of digital foreign money. In addition to the principle colours, a secondary palette was created to strengthen the enjoyable facet of the model and in addition symbolize its primary editorial traces: video, music, stream and paid content material. 

The letters «a» and «v» within the brand kind two arrows betting in reverse instructions, representing a monetary transaction motion (the investment being made and the cash going to the investor).

 

Nowadays, increasingly younger folks have been occupied with and have entry to the investment world. This, along with the popularization of cryptocurrencies and NFTs and the consolidation of artists, players and content material producers as idols and digital influencers, gave our consumer the thought of making a broker/distributor that unites all of it: followers (particularly younger folks) develop into buyers, and idols develop into investments: the fan invests in his idol, serving to him in his skilled profession, and on the identical time the fan earns a monetary return from it. All this in a easy and uncomplicated platform.

 

Project created and shared by Monga Design (through Mateus Yuzo e Michel Refatti). Original article on Behance





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