Amazfit companions with Landor to unveil  a daring new model identification as international smartwatch  launch evokes everybody to UP YOUR GAME. The new model identification additionally celebrates self-expression and extra boldly displays its  prospects’ values and life. 

Amazfit is a model owned by Zepp Health (NYSE: ZEPP) that has shipped over 100 million  units since 2014. In a constantly-changing world the place prospects are stuffed with infinite  alternatives and evolving moods, emotions and targets which change over time in several environments, the Amazfit model is offering infinite prospects, demonstrating ardour,  spontaneity and optimism. 

The new identification displays this via a broad vary of daring colours and a playful evolution of  the Amazfit emblem.  

New emblem



“We have change into part of individuals’s life-style – serving to them showcase their persona,  power and perspective. Therefore, we determined to refresh and improve the Amazfit model, to  higher specific our imaginative and prescient and encourage individuals to stay a more healthy life. For step one in  this journey, I’m excited to indicate you the brand new Amazfit emblem. It represents a colourful world  and exhibits the worth of being inclusive.” says Amazfit CEO Huang Wang.  

Amazfit’s imaginative and prescient is to free extra individuals to stay their passions and specific their lively spirit.  Amazfit is doing this by creating dynamic and classy expertise merchandise that promote self expression, a constructive self-image, celebrates life and permits prospects to stay life to the  fullest. Amazfit’s in depth portfolio already features a vary of fashionable and sporty  smartwatches and bands, health tools and earbuds.

Now Amazfit goes additional, inspiring everybody to up their sport. 

Amazfit has partnered with main style trailblazers HELIOT EMIL™ and Christian Cowan  who’ve each embraced the need to up their sport and built-in Amazfit into their exhibits  at Paris Fashion Week and New York Fashion Week respectively. While Christian has gone  one step additional to change into the Amazfit GTR 3 and GTS 3 collection Experience Consultant. 

The collaboration with the style designers comes as Amazfit launches its new GTR 3 and  GTS 3 Series – a collection of cutting-edge well being and health options packed into three smooth  and classy smartwatch fashions. All designed to allow customers to up their sport with out  sacrificing private model. The GTR 3 Pro, GTR 3 and GTS 3 have been created to assist  individuals navigate effortlessly out and in of their digital lives and strike stability and success.  

Christian Cowan

The Amazfit GTR 3 and GTS 3 collection might be obtainable in European international locations (Germany, France, Italy, UK ) on 11 October (GMT+1) however might be obtainable in Spain on 18 October; GTR 3 and GTR 3 Pro might be obtainable within the USA on 11 October, and GTS 3 might be obtainable within the USA on 20 October.

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