Another Collective shared an superior branding and visible identification for dow!. A daring traveler, whose mission in life took him throughout the Atlantic to carry to Braga the perfect of North American pastry. Irreverent scientist, avid for experiments, he makes use of his laboratory to check new flavors weekly, in an surroundings the place good power prevails.
So that everybody might uncover it, the dow! sought a illustration of what he’s in his personal identification: a up to date character, attentive to what’s occurring round him and with a want for novelty. An expression of the admiration we really feel when confronted with a shock, a brand new taste that sweeps us away or awakens in us a reminiscence that takes us to a different place. An emotional present that connects us to the previous whereas pulling us into the second.
Is it dow! a sui generis being or a chunk of every considered one of us? Or even an embodiment of an thought? A visible identification that could be a true journey of flavors based mostly on a relaxed aesthetic, profiting from using city canons and a road language.
We all have a dow! face.
- Art Direction Another Collective
- Design Bruno Soares / Eduardo Rodrigues
- Copy Ricardo Barbosa / Eduardo Rodrigues
- Food Photography Álvaro Martino / Adalberto Duarte
- Motion Graphics Lyft Studio
- Client Dow Croughnuts
- Year 2021
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