The bond between household and meals is the root of Alicia’s Spice Co. A lifelong ardour for nice meals has pushed founder, Alicia Haddad, and her enterprise into creating an all-natural, gluten free, licensed vegan, woman-owned spice firm that celebrates wholesome substances and easy, inventive cooking. “Feed your physique wholesome” is the tenet behind the improvement of all the model’s merchandise.

ROOK/NYC partnered with Alicia to breathe new life into her model identification and packaging design. Bold colours and brilliant illustrations pay homage to the high quality substances at the coronary heart of her seasoning mix and spice recipes, whereas a contemporary contact of elevation is utilized to the brand to take care of familiarity. The result’s a refreshing tackle the art of cooking. 

“Our purpose was to inject creativity into what’s an in any other case very practical shelf set. Spices and seasonings are enjoyable and convey out a inventive component in cooking, and the packaging is meant to evoke the joyful feeling of cooking along with household and associates. We hope to excite the shopper with the new packaging, and encourage them to choose it up off the shelf.” – Mark Christou, Founder & Creative Partner, ROOK/NYC 

Alicia’s Spice Co will launch a full roll out of new packaging in January 2022.

Agency data

  • Agency – ROOK/NYC
  • Agency Location – New York, New York
  • Agency Website –
  • Agency Project Team – 
  • Creative Partner, Mark Christou
  • Managing Partner, Rebecca Thomas Christou
  • Designer, Mark Christou
  • External Credits – 
  • Photography Credit: Tony Pierre

Client data

  • Client – Alicia’s Spice Co. (previously Alicia’s Homemade)
  • Product Market Country – US
  • Product Market Region – North America
  • Category – Food / CPG
  • Application – Brand Identity / Packaging Design 

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