Arthur Stovell shared a model id challenge for William Morris Design Line. A area people targeted design route by the streets of Walthamstow that runs as a part of London Design Festival. Inspired by Morris’ assertion ‘artwork made by the individuals and for the individuals’, this primary yr focuses on the area people coming collectively to have a good time creativity, resilience and to encourage future younger creatives. This design-led route makes use of new and present road artwork to attach totally different areas, alongside a collection of recent design collaborations, occasions and road interventions.


The id is constructed round a easy wordmark that has been re-aligned to emphasise the already current line that turns into seen when aligning the uppercase ‘i’.

This line can then be extracted from the typography and expanded on for use as an ownable graphic gadget to kind patterns, iconography and stylized compositions, whether or not that is used functionally or decoratively.

The coloration palette is deliberately easy and a spotlight grabbing. Since a lot of this shall be working as useful signage all through the design route, it was applicable to have a single distinguishing coloration to assist navigate individuals by the design route.


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Description automatically generatedGraphical user interface, application

Description automatically generatedA close up of a subway station

Description automatically generatedA sign on the side of a building

Description automatically generatedA sign on the side of a road

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