Brand Identity design for the artisanal meals retailer and restaurant in Goiânia, Goiás. The founders of the reputed Las Nenas Bistro in Goiania, idealized bringing innovation within the manufacturing and presentation of artisan meals, creating Abaceria. With a special imaginative and prescient in regards to the market and the section, they had been impressed by South American Gastronomy, bringing a mix of kitchens to Abaceria with out sticking to a picture of “thematic delicacies”. 

  • Deliverables
  • Brand Identity
  • Packaging

Even although the identify and processes seek advice from Argentine meat consumption (Parrilha), the model additionally produces and sells handcrafted merchandise comparable to seasonings, sauces, breads and cheeses. BR /BAUEN problem was to unify this entire expertise by one identification, making it cohesive with the thought of making a novel, nice and completely different surroundings.

We materialized the model positioning in its property, with an identification characterised by handcrafted components and functions. The nearly aggressive wanting logotype is predicated on the font household “Cortez” and carries many of the character have to convey the place’s method to meals. A blackletter impressed monogram was additionally created for smaller signatures, becoming a member of “A” + “B” + “C” and utilized with rustic and robust visible recollections that the model carries all through all its functions in functions on wooden, embroidery and general retailer entrance and inside utilization.

Branding and Visual Identity


  • Design Direction: Rodrigo Francisco
  • Brand Research & Strategy: Luís Feitoza
  • Design Development: Rodrigo Francisco, Felipe Carneiro, Luís Feitoza
  • Storefront & Food Photography: Emmanuel Gonçalves
  • Agency: Traço Negócios
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