Bilo got here to Fagerström to develop their visible identification and packaging design for his or her merchandise. To do that, we labored on a model technique primarily based on pleasure and self-expression and on a worth proposition that’s leveraged on high quality, magnificence and performance. The objective is to place the model as a design-driven firm that means that you can take pleasure in whereas elevating the expertise.
The model relies on gentle, a component that, on the one hand, permits us to understand the fantastic thing about Bilo’s merchandise, and on the opposite, represents the preliminary spark of the act of smoking.
Playing with the concept of lights and shadows we have now created a easy and elegant wordmark, which appears to be illuminated from two reverse instructions, giving a sense of lightness regardless of the boldness of the typeface.
Bilo is a brand new Toronto-based model creating hi-end instruments for the preparation, consumption and storage of hashish. The firm manufactures design-based merchandise that supply higher efficiency, security and ergonomics.
Bilo was born out of the necessity to discover merchandise for hashish consumption that weren’t aesthetically ugly in order that they didn’t must reside hidden in a drawer. Therefore, the corporate created a line of merchandise which can be fascinating, cohesive and may be proudly displayed as design objects.
In a primary stage, the model will market two merchandise, a pipe and a grinder, and within the close to future it’ll launch different merchandise reminiscent of vaporizers, smoking kits and equipment, with the goal of reaching a larger variety of customers.
The packaging stands out for utilizing skinny and curved shapes to signify the contours of the pipe and the grinder, inviting us to open the drawer to find the content material of the field and show the product.
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