The Lab Saigon and Andree Nguyen shared an superior branding and visible id for 6A, an structure agency with a private, however indistinctive title. (It’s a reference to the road handle of their first workplace.) We designed the id to embody a much bigger which means for the agency, and spotlight the founders’ lighthearted persona into an in any other case severe subject. The phrase mark system is modular by design, mirroring the 6A’s multidisciplinary strategy. The similar system interprets to format ratios in printed collateral.

Beyond kind and operate, structure has the facility to carry pleasure, shock and marvel. To make you go “Aaaaaa”.

 

Image may contain: typographyImage may contain: handwriting, letter and post-it noteImage may contain: screenshot and handwritingImage may contain: screenshot, template and printImage may contain: handwriting, drawing and printImage may contain: floor, indoor and screenshot

Credits

  • Guest Creative Director: Felix Ng (Anonymous Singapore)
  • Associate Creative Director: Nick Hum
  • Copywriter: Tuan Le
  • Graphic Designer: Andree Nguyen, Trang Dinh, Tran N Nguyen
  • Account Director: Phuong Anh Nguyen
  • Account Manager: Huyen Vo
  • Account Executive: Khoa Do
  • Producer: Hanh Le
  • Motion Graphic: Callimotion
  • Photographer: Duong Gia Hieu



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