Sharmaine Zuidgeest, Andrew Millington, Liger Pham, Matt Millard and PurpleAsia ® shared a ravishing branding and visible id venture for Swissotel. Drawing inspiration from Manila’s Bar 360 and Raffles Singapore, Halo is a round leisure bar with high-end cocktails and bites. As the first leisure venue within the nine-outlet on line casino, Halo wanted to face out and draw consideration as a spot of energetic leisure and memorable good occasions, be it day or night time.
The title is a promise of a light-weight, vibrant, and entrancing expertise in a semi-relaxed lounge setting. The model is a mixture of magnificence and burlesque alongside custom and playfulness. Guests searching for a drink, make a brand new buddy, or have a good time a win will discover precisely what they’re searching for at Halo.
The emblem is shaped utilizing a contemporary sans-serif font to mirror the magnificence and status of the bar itself. The completely rounded “O” pops out in comparison with the remainder of the wordmark to emphasise Halo as an otherworldly expertise. The general design is clear and minimal to keep up the bar’s magnificence.