Spanish branding company BBRAND shared a branding challenge that they labored on in renewing Catlike’s worldwide branding in any respect ranges. Founded by bike owner José del Ramo in Spain 25 years in the past, Catlike manufactures one of the best helmets for demanding cyclists. Innovation and new supplies comparable to graphene nano fibers, which have revolutionized the biking business within the pursuit of security but additionally lightness. Catlike has labored with one of the best cyclists in main worldwide competitions: Tour de France, Giro d’Italia and Vuelta a España.
The sport of biking is turning into increasingly refined and technical. The manufacture of any part is linked to know-how and refined design. Branding is essential to distinguish your self and have your personal character.
To lengthen the attain of the Catlike model, and reposition it as a related participant inside the biking market, the strategic context and model definition was set as step one of the method. Instead of specializing in the tangible worth, we labored on the intangible aspect of the model: a way of life, a mindset, a character, a neighborhood; with the target of making a model tradition that might appeal to new members to its staff and its neighborhood of customers.
After an exhaustive course of, BBRAND outlined Catlike’s model concept as “Premium producer” and its positioning as “The completely different and distinctive model”, in addition to the aim, mission, imaginative and prescient, values, tone of voice and attributes.
“To visualize the model concept, we targeted on two fundamental strategic pillars: 1. Origin, trajectory and recognition, and a pair of. When engaged on the image, we modified the silhouette of the cat’s head right into a dynamic form harking back to its earlier origin. The model is accomplished with a typography designed particularly for the emblem’s composition. For the colour palette, we saved orange and black as the principle colours and added three secondary colours to tell apart the several types of biking experiences.”
For extra data ensure to take a look at b-brand.es