I’ve been fairly impressed by how mild displays and refracts lights and objects creating fairly beautiful visible results. For this submit I convey this venture designed by Diller Scofidio + Renfro , The Tide features a community of parks and areas alongside a flowing pathway that follows the Thames. In collaboration with Droga5, the kinetic brand mark was designed, iterated and perfected to symbolize the number of methods by which the placement could be skilled whereas sustaining its free-flowing and liquid nature.

Art Direction + Graphic Design


  • Agency: Droga5
  • Creative Director: Chris Chapman
  • Lead Designer: Stephanie Mcardle
  • Producer: Monika Andexlinger
  • Lead CGI Designer: Bruno Canales
  • Animation: CREA

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