Fresha is an app that makes the connection and reserving course of with native spa or salon companies out of your cell very straightforward. The problem for The Woork Co was to create a beauty-related model impartial sufficient to work first, as a white label for retailers and second, join at user-level with a majority of a feminine viewers with out neglecting a possible male public.

The identify comes from “Fresh” that goals to consult with that feeling of well-being that’s felt after a haircut or a magnificence therapy. So for the visible world the designers used a trigram image to characterize that line of well-being. 

The trigram is related in asian cultures with wellness and power and additionally reminds us of the navigational hamburger menu that symbolizes a container of choices in a purely digital world. And that is what Fresha does in the long run, it offers you choices to make you’re feeling good.

The colour palette is predicated on a excessive proportion of white, with a navy blue that may act as our black and two colour accents that may assist us create model consciousness.

For the model system, they drew upon quantity 3 once more and used three geometric shapes extracted from the emblem positioned in a 3×3 retina coinciding with the vertices of a triangle. 

We additionally created a pictogram model to accompany the model each in communications and within the app itself.

Special credit: The app animation was made with love by Maaaambo.

Branding & Design System

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