Stepan Solodkov shared a branding and graphic design mission created for a Moscow primarily based CGI studio that has a portfolio of very massive shoppers. The target market of the studio are artistic and artwork administrators of enormous promoting companies, subsequently, the identification needed to invoke a shiny, fashionable and memorable look. The identify of the Synticate is a symbiosis of the 2 names Synthesis and Syndicate. The identification was impressed by vivid photos of futuristic Asian megacities within the spirit of Blade Runner, with typography of neon indicators, and eclecticism of massive cities – mentions Stepan. The result’s a fairly brutalist design with clear references from the 90s graphic design scene.

The uniqueness of the studio lies in the truth that they choose a brand new distinctive group for every mission, subsequently the emblem is dynamic and every time every group can shortly have its personal distinctive brand that is still within the common idea. As a outcome, 16 distinctive typographic logos have been drawn and animated. All characters replicate or are impressed by numerous areas associated to pc graphics, cinema and popular culture. Unique animated typographic compositions have been developed that additionally metaphorically complement the concept of ​​integration, flirting with the concept of ​​the Syndicate.

Branding and graphic design

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