The people over at Carla have created a fairly elegant branding and visible identification mission for August, a skincare product based mostly in New York. Having good pores and skin is value its weight in gold, however not at the price of our personal sanity. It’s vital to query ourselves as to why we have interaction in these behaviors and prompts us to query the strain that the wonder trade instills in all of us. Whether we are literally partaking in an effort to follow self-care, or succumbing to the wonder industries pressures of what ‘we needs to be doing with our pores and skin’. We all have the sensation that we needs to be doing one thing extra, one thing totally different, and really feel useless and egocentric for caring about it.
The magnificence trade is a notoriously vicious and manipulative trade, feeding and profiting off the backs of our insecurities. Bringing issues again to fundamentals, August – a New York based mostly Skincare model needed to see one thing that offered themselves as a confirmed, hassle-free skincare routine which you can have full confidence in. A routine that offers you the headspace and sanity to deal with what actually issues in life. A skincare model that truly encourages a way of self-care, not inducing a way of inadequacy or a false sense of strain.
The guys at August Skin Care have executed the arduous work for you. August’s vary of restore serums lend themselves to each males and girls, as a dependable and problem free pores and skin routine that they will truly belief and depend on, giving confirmed outcomes and the boldness that they’re spending cash on the fitting merchandise.
We needed to create one thing clear and trend-conscious. Something that visually communicated the good-hearted thought course of behind the model. Something that folks may acknowledge and relate to throughout the magnificence trade, to instill a way of belief within the early adopters of the product.
The August model wanted to exude expertise, confidence and empowerment while nonetheless remaining approachable and personable. After all, it’s the non-public contact that units the model aside. The remaining emblem mark makes use of a daring and easy custom-made typeface to supply stability and simplicity with an unpretentious method to a high-end product.
The scope of the mission prolonged to supporting promoting marketing campaign materials, product bundle designs with the vary of print collateral.
Location: New York, United States.
Branding and Visual Identity
Self Directed mission utilizing inventory pictures.