Daria Stetsenko shared an superior model id undertaking on her Behance profile. It’s titled Jays : Coffee Brewers and it’s for a espresso store in Zaporizhia, Ukraine. Main model qualities are the native roast, arabica solely menu, guide brewing, handy location, and quick service. The model philosophy is a religion in the nice energy of espresso that unites nice individuals and creates a particular second of coziness by making our world a higher place, one cup at a time. The audience of the model is energetic younger individuals with optimistic pondering. 

The firm was based in 2012, and its previous model id had the picture of a flying chook that symbolizes freedom. Our activity was to design a new emblem and visible id system. The major necessities have been the presence of a chook in the emblem and black and white palette in mixture with the brown colour of kraft paper.  

Brand Identity

We created a chook that symbolizes power and lightness at the identical time. Straightened wings inform us about freedom, goodwill, and openness. The typography system consists of a fashionable monospaced font that creates modest and easy model character. The colour palette permits the model unobtrusively match into the city area. In addition to the visible id system, we designed packaging, espresso cups, menu, enterprise card, posters, stickers, and bag. The emblem is manually printed on the packaging utilizing a stamp to emphasize the particular person model strategy to particulars. The label design is constructed on easy typography with out ornament, specializing in the which means, not the kind.



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