BOND Creative Agency shared a branding and visible identification case research for the know-how powerhouse Siili, which was in want of a full re-creativeness of their model to replicate a sharper, extra worldwide angle, whereas not letting go of their no-nonsense, palms-on and human pushed strategy. In addition to placing the brand new progress technique in apply inside the model, it was as vital to interact with the prevailing and potential new staff, and create a model structure technique to concretize their portfolio technique consisting of varied new enterprise and sub manufacturers.

Friendly however sharp.

As with the mascot animal, the identification can change type relying on its environment. Friendly however sharp. That’s the visible angle. The Spikes are a flexible and undeniably helpful graphical factor that can be utilized in infinite methods. As the hero factor or as a supporting position, they make the corporate communications extraordinarily recognizable and inherently Siili.

Its spikes turned the muse for a brand new, versatile and playful design language. We construct an AI powered instrument for anybody so as to add spikes to something, leading to infinite however constant content material for the brand new model. The Spikes can act as a sample, animated or nonetheless. Or additionally as an illustrative factor in images. Even encourage charts and infographics.

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“Many have mentioned that as we speak, Siili seems to be extra like itself than earlier than. The identification has helped us implement our new technique, which is the best achievement we may have hoped for.” – Antti Kiukas, CMO, Siili

For extra info ensure that to take a look at Bond Agency on:

Full case research: https://bond-company.com/mission/siil



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