Grano Santo is a specialty espresso store situated in Villa Crespo, Buenos Aires. Estudio Nuar had been summoned to create a model with a retro, “porteño” and funky id that might worth the espresso course of, exhibiting it in a easy and enticing means, to convey nearer shoppers who aren’t immersed within the area. At the identical time, the model was meant to explain the a number of origins of the product (Kenya, Ethiopia, Guatemala, Costa Rica, Brazil, Colombia) and reinforce the traceability of the grain with clear communication.
In order to satisfy the request and be sure that the model had a robust character, Estudio Nuar took the title (“holy grain”) as a conceptual set off to dive into the world of religions, rituals, and the sacred, finding out the historical past of espresso and rediscovering symbologies that might assist us particularize the id, all the time taking part in with irony.
We labored with very diverse references to emphasise the a number of origins of the product, in addition to the range of its consumption (and veneration). We selected fonts with an historical memory, sober colours that give a darkish and stately environment and a system of illustrations that describe completely different situations of the espresso course of. Finally, we bolstered the sacred by means of the tone of voice and model phrases.
For extra info be certain that to take a look at Estudio Nuar web site.