Specialty coffees have made their solution to the Polish market, and are right here to remain. Jawa Nie Sen is a brand new model providing farmers espresso for individuals who care about high quality.
Inspired by the founder’s background as a well being specialist for the federal government, JNS (Jawa Nie Sen / Reality, not the dream) is a brand new espresso model structured round a mannequin primarily based on subscription plans. The model’s message is targeted on the well being and dietary advantages of premium farmer’s / specialty espresso versus industrial ones. The early purpose was to create a polarizing but premium expertise for the viewers. Being primarily based on an alternate mannequin, packaging the model and making a constant visible language was the principle precedence so we might then got down to develop a web based presence. The on-line facets of the model are directed in direction of lead era by means of completely different funnels in an effort to improve the numbers of subscribers.
The supply consists of two merchandise (medium and gentle roasted espresso) chosen in small impartial farms within the Brazilian mountains. The tonal palette was established in an effort to differentiate every pack per amount. Design-wise, inspiration was taken from the pharmaceutical trade as a reference to the founder’s historical past, however was additionally a solution to emphasize the well being and dietary advantages of top of the range espresso.
The refined design goals at positioning the roasting course of and the origins within the first place moderately than the flavour notes or the number of the beans. Traditionally, espresso manufacturers tends to cover the roasting stage whereas it’s the major issue liable for the flavour relating to espresso.
For extra data make certain to take a look at