Anton Burmistrov shared an exquisite branding and illustration work for the redesign of the Rudo and Tecnico tequila labels. Tequilas Rudo and Tecnico are impressed by Lucha Libre, an especially standard Mexican model of skilled wrestling, and its wealthy cultural custom. All Lucha matches are primarily based on the everlasting battle between forces of good and evil, represented by two teams of wrestlers: Tecnicos, noble fighters and heroes, and the well-known villains of the game, brawlers and rule-breakers, Rudos.

All Lucha matches are primarily based on the everlasting battle between forces of good and evil, represented by two teams of wrestlers: Tecnicos, noble fighters and heroes, and the well-known villains of the game, brawlers and rule-breakers, Rudos.

The essence of Lucha is in its cool, edgy and mysterious model, so the design of Rudo and Tecnico tequilas is predicated on the intricate masks worn by Lucha Libre wrestlers

Problem

The concern with the earlier Rudo and Tecnico labels was in its comedian book-style illustrations which have been complicated for the buyer and made the product look “low-cost” and gimmicky. Each age expression throughout the model featured completely different wrestlers’ figures, cluttering the model message. There have been too many colours concerned and intermingled between the 2 merchandise, which make it troublesome for folks to differentiate between the Rudo and Tecnico manufacturers. The paper used for the labels is skinny, metallic and didn’t spotlight the artisanal origins of the merchandise.

 

Process

Image may contain: drawing, sketch and illustration

Solution

The essence of Lucha is in its cool, edgy and mysterious model, so the design of Rudo and Tecnico tequilas is predicated on the intricate masks worn by Lucha Libre wrestlers. Lucha masks is the primary centre piece and a visible anchor, surrounded by the weather that underscore the fascinating cultural custom — the hand-drawn typography, illustrations and Victorian thrives.

Tequilas are bottled into semi-artisanal, recycled Mexican glass. Laser-cut picket tops bear design of a wrestling masks. This is an authentic and distinctive function to the model. Labels are printed on premium sturdy inventory with gold ink end. The color of labels is predicated on tequila’s maturity i.e. Blanco tequilas have the smallest getting older interval and are in pale shade, when the mature shade of Anejo is complemented by darker tones and golden ink.

Image may contain: coinImage may contain: closeup and abstract

Credits

  • Client — Double Eagle Imports
  • Design — Anton Burmistrov
  • 3d visuals — Gareth Chang

For extra info make sure that to take a look at





Source hyperlink

0 0 votes
Article Rating
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments