To launch the Instagram account for Chinese badminton legend Lin Dan, inventive company monopo London in collaboration with illustration studio AmCo Studio crafted a graphic novel for the digital age. Scrollable, swipeable, shareable. A nine-episode Origin Story retelling Lin Dan’s rise from beginning to superhero standing.

A finely illustrated graphic novel in 9 episodes

monopo and AmCo Studio crafted 9 episodes of the graphic novel. The 9 chapters present Lin Dan rising up as a little one, going by his teenage years and displaying early indicators of genius all through – however equally the tribulations that formed him. A brand new chapter was launched day-after-day, constructing as much as the remaining chapter by which Lin Dan is given his title of Super Dan.

A bespoke cowl illustration was crafted for each episode, creating a actual sense of collectability throughout the volumes.

Every episode is a 10-frame carousel that reads as a conventional graphic novel.

The graphic novel format was reshaped into a steady and swipeable Instagram carousel. To add dynamism, the visuals don’t observe a conventional grid and as a substitute bleed throughout completely different frames. Small textual content call-outs, close-ups and motion pictures assist range the rhythm.

Art course: epic, gritty and noir. 

The graphic novel feels epic and gritty, taking inspiration from each conventional manga and gritty “noir” graphic novels. A notable inspiration was the Japanese cyberpunk manga sequence AKIRA, written and illustrated by Katsuhiro Otomo.





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