AR2 is a building firm that arises from the necessity to fill a spot out there, giving the client an in depth monitoring of every mission. The imaginative and prescient is born from years of expertise in a stagnant market, the place it’s pressing to speak fact to the shopper, clarifying all phases and the method behind a building mission.

In this mission, Another Collective strived for a contemporary strategy, oriented in direction of a distinct segment market that seeks particular consideration to element and that values ​​exclusivity. Thus, inspiration arises from the creative currents of the primary half of the twentieth century, utilizing the previous as a parallel to the work developed by AR2: modernity with inspiration in what was completed prior to now.

This dichotomy seems represented not solely within the kind, but additionally within the trendy use of coloration, in distinction to the title and the model, which takes us to a different time. An aesthetic duality that we search to spotlight throughout the entire id.

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Credits

  • Art Direction Another Collective
  • Design Bruno Soares / Eduardo Rodrigues
  • Motion Graphics Luís Pedro Ferro
  • Client AR2
  • Year 2019

For extra info make sure that to take a look at Another Collective on 





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