Ana Andreeva shared a branding and visible id challenge created for Celebration Union, an occasion design studio based mostly in New York. The visible language is constructed on analysis into the historical past of celebration – weddings, occasions, gatherings, and events, to search out the essence of what makes our particular days particular. 

The id for Celebration Union is an effort to discover a visible metaphor that speaks for each a marriage store and a celebration store, and unite the 2 beneath one model. The circles symbolize wedding ceremony rings and confetti. The rings are the one unchanging attribute of weddings throughout a number of cultures and occasions, and confetti is a visible illustration of enjoyable.



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