Maryan Ivasyk shared a branding and UX design for IKOS, a Ukrainian household shoe company primarily based in Lutsk. Some time in the past, they got here to Maryan with a request for rebranding. After the model session and workshop, the design staff determined to barely change the brand and fully redesign the visible language of the model. Also, they developed a brand new tag line for the company
“The worth of every pair of footwear is within the accountability”
The company has a number of classes of footwear, and we determined that it will be good to visually separate them by including a small graphic aspect. For the ladies’s assortment, we’ve got developed a flower that works very properly on the footwear as an extra aspect. And on the similar time we got here up with a system of easy methods to current different classes.
A brand new class that has appeared within the company is sneakers. They have to be common, for calm and energetic motion. And moreover further graphic indicators for this class, the duty was additionally to design them from scratch. So after weeks of calls and tons of sketches we made them.
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