We’ve coated the trending subject of intestine well being earlier than and are excited to see extra fantastically designed, useful manufacturers coming onto the scene to disrupt the house of digestive well being. Enter Culture POP Soda, a brand new subtly spiced probiotic soda created with actual, useful components and solely a contact of sweetness. Its mixture of stay probiotics, natural juices and natural floor spices delivers a posh, tasty twist on acquainted flavors. Culture POP is a soda you possibly can be ok with. Flavors embody: Ginger Lemon & Turmeric, Orange Mango & Chili, Wild Berries with Basil & Lime, Watermelon Lime & Rosemary, Pink Grapefruit Ginger & Juniper.

When unbiased artistic company, ROOK/NYC, first began engaged on Culture POP Soda, the product temporary was easy: create a model and package deal design for a new-to-market useful soda that feels acquainted, with delicate nuances, and drives client trial within the pure and mass retail channels. 

As for the naming train, the staff wished one thing that was each descriptive and felt acquainted. In a casual ideation session, the moniker fell in place — a extremely recognizable, albeit transposed, time period that coincidentally described the product itself in two phrases: Culture (probiotic) POP (soda).

Mark Christou, Founder and Creative Partner of ROOK/NYC and R/Co Ventures, is the Lead Designer behind the venture. The staff labored with Illustrator Marianna Fierro to create daring fruit illustrations; these changed the “o” of pop to indicate the dominant (and most acquainted) ingredient in every product.

While ROOK/NYC was engaged on the design course of to create a product that may catch the buyer’s consideration, they applied a considerate and simplistic model structure and visible language. From the ever-familiar American Typewriter font, to prominently that includes acquainted components over the “less-familiar”, to deciding on colours which might be drinkable and on-trend, they created a system of design cues that nod to each the perform and nostalgia of the product, with a contemporary twist. 



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