The superb people from Designit are again with one other case research masking their collaboration on the branding & visible id for a non-profit The Menomadin Foundation and their ‘mission-based’ strategy to social impression. Another challenge the place Designit shines on how they strategy by means of analysis to study extra by means of discipline analysis and our co-creation workshops. First of all, what strikes me the most from this model id is the brand for the Menomadin Foundation. It’s clear, symmetrical with a twist however above all…timeless. Combined with stunning images, the shade scheme merely aligns completely. Give it a glance!

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In their phrases

Blending strategic philanthropy, impression investments, and cross-sector partnerships, Menomadin takes a artistic strategy to doing good.

Process

Before diving into the branding and visible id, we started by studying about their work in Luanda, Africa. Our crew noticed how they supply girls and youth with the schooling and sources for monetary independence. Through this discipline analysis and our co-creation conferences, we developed Menomadin’s blended enterprise and monetary mannequin as a social impression basis.

Concept

Menomadin begins by figuring out the root causes of poverty and inequality in a area, then develops a cross-disciplinary and scalable answer that aligns with their revenue objectives and the United Nations’ Sustainable Development Goals. Together we outlined the core terminology – strategic philanthropy, impression investing, and cross-sector partnerships – of how they assist communities like Luanda. We then tailor-made their messaging to talk to completely different audiences. Once their organizational construction was decided, we designed their brand to emphasise their three-pronged strategy. The pure shade palette of their new web site and print supplies conveys the basis’s purpose of empowering individuals by means of sustainable efforts.





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