atipo ® shared a branding and visible id undertaking for ström, a inventive company with headquarters in Sweden and Spain that addresses communication from a digital perspective and is tailored to the brand new audiences. The company is shaped by a multidisciplinary staff that features designers, musicians and net builders who declare themselves captivated with design, music, storytelling and know-how and really feel a deep dedication to design and construct manufacturers and multi-sensory digital merchandise.
everything flows and nothing stays
Based on the identify ström, a Swedish time period filled with meanings (river, fluid, electrical energy, power, burning, outburst, sequence, transmission,…) we proposed an open and dynamic visible id with an important, contemporary and informal picture; with a robust versatile vocation and in fixed evolution in a position to mirror the DNA of the company.
A determine that flows, midway between an “s” and a vertical infinity image and that mixes graphics, motion, texture and emotion, serves as an isotype and from there we constructed an id that responds to the wants of an atmosphere the place the best way of speaking –new applied sciences, new behaviors, new gadgets, new methods of interacting, new types of promoting– adjustments consistently, the place everything flows and nothing stays.
For extra info ensure that to take a look at atipo ® on