A relentless in any design course of is rejecting concepts, both by ourselves or by others. It’s the character of our job. You can take it personally, be taught from it, and hopefully develop from it. Marcelo Siqueira undoubtedly upped it to 11 along with his Symbols & Logos Not Approved.

In the method of creation, between brainstorms, conferences, shows and approvals, Marcelo ended up having graphical proposals that the world won’t ever see. “With the proposal of not leaving something shelved, desolate or hidden from attentive eyes and searching for references, this venture proposes to open the discarded proposals in these artistic processes. At least, on this manner they may give one other gentle on a venture that will likely be accepted, as a doable supply of inspiration and even reference” – describes Marcelo.

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