Graphéine is a model design company primarily based in Paris, France. They have shared by by way of their Behance, the brand new visible identity for the French Ministry of Culture. The Ministry’s emblem was initially designed again in 1989 by Pippo Lionni and later in 1999, the brand of the French Republic was added. It’s solely twenty years later that Graphéine had the duty to rethink this endeavor right into a extra versatile and purposeful visible system for our new digital usages. If you have an interest, I actually suggest you go on their Behance the place they even included a podcast speaking concerning the ‘behind-the-scenes’, it is actually attention-grabbing. It’s in French, by the way in which, be warned.

In their phrases

The problem of this venture was to be half of continuity whereas reinventing up to date codes. We determined to maintain as many of the prevailing components as potential, regardless of sure weaknesses, such because the Republic emblem, which may solely be used on a white background. We could not settle for this constraint, and by including a midnight blue tint and taking over the framing in a radical approach, we opened up new prospects.


Intentionally selecting off-centre pictures and overflowing textual content helps to arouse curiosity. The picture is a “name” which “which means” shouldn’t be delivered instantly. The reader is invited to think about what occurs subsequent and should, in flip, do the “work of the thoughts”. This is one of the missions of the ministry!

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