‘Cycle’ is an summary tackle plastic – from its natural origins to how it’s slowly changing into part of the pure cycle. Made by people to final, MNFST studio questions whether or not plastic will outlive nature itself.
Their intention was to keep away from the plastic cliché by creating one thing visually lovely and seemingly innocent however with a ‘twist’ – ‘we had been impressed by the truth that what later turns into plastic begins as uncooked materials, one thing that exists in nature. We needed to create a unfastened interpretation of that journey from uncooked materials to one thing that has infiltrated our lives and our environments’.
Introduction of gradual color change all through the movie helped to strengthen the concept of plastic slowly ‘infiltrating’ the pure panorama. From blues and deep reds of underground, by means of white pureness and newness of human-made product, all the best way to juicy greens of plastic imposters.