At Joli they’ve been designing timeless tables and the objects and furnishings that belong round these tables for 25 years. Joli is an iconic brand in the Belgian design world. They realized, in order to keep up that place for the subsequent 25 years, it was time for an evolution.

Skinn™ Branding Agency got the alternative to work with the brand. To make it much more clear that because of the emphasis on high quality and sustainable decisions, they create greater than design objects: a Joli desk is a spot the place you make lifelong recollections.

The result’s an entire future proof rebranding and digital transformation. So, please. Come to the desk.

Strategy

We opted for a rebranding in which the desk is the hero of the story, however the brand story itself is a very new and distinctive one. We created a recent, modern emblem, suggested Joli to scale back its giant quantity of collections to 4 and developed a transparent brand expertise that retailers can use.

Lasting recollections… With an in depth photograph and video shoot we have been capable of make the brand memorable in a tasteful means. We linked the merchandise to a human emotion and gave a face to the way of life that the brand represents. A synergy between particular person and product that conveys the concept of savoring the second and a sustainable means of life.

Brand id

Joli’s visible id is predicated on the elementary form of the tables. The gentle, flowing outlines are mirrored in the emblem and magnified into home windows and shapes in which movies and photographs can be utilized.

‘Lasting recollections’ additionally means you can get pleasure from your Joli desk for a very long time. Joli attaches nice significance to sustainability, so a Joli will final a lifetime. Hence the placing baseline.

For extra info make sure that to take a look at the Skinn™ Branding Agency case examine.



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