COLLINS is launching a brand new imaginative and prescient for the 108-year-old San Francisco Symphony — set to redefine classical music for contemporary audiences because the org transitions from the previous Music Director, Michael Tilson Thomas to Esa–Pekka Salonen, a really progressive and fashionable successor. 

Classical music has all the time been damage by perceptions of elitism and irrelevance — particularly throughout the pandemic, which has devastated the humanities. This effort by COLLINS hopes to problem that. In the same try at modernization, Esa-Pekka is introducing a wholly new blueprint for contemporary symphonic music constructed upon a brand new and groundbreaking inventive management mannequin: eight collaborative companions that embody Bryce Dressner of The National, synthetic intelligence entrepreneur Carol Reiley, bassist Esperanza Spalding and others.

The id work is experimental, animated and kinetic, utilizing responsive sort to characterize the motion of classical music. Part of the hassle can be an internet platform referred to as the Symphonsizer — an audio responsive digital platform that enables customers to immerse themselves within the themes of the rebrand and in addition re-engage with their love of music in a uniquely digital method.

About COLLINS

COLLINS is an unbiased technique, design and communications firm in San Francisco and New York City. They combine creativity and expertise to construct manufacturers that may’t be ignored.



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