atelier d’alves, Natanael Gama, Joana Correia, and Cátia Lima shared za branding and visible identification challenge for The Zero Hotels. The design strategy for the visible identification picks up the cubist aes­thetics of those capsule rooms. Based on straight and easy strains, the customized font additionally displays the geometry of their architectural fashion. Consistent with the typography, the iconography and all different design parts have been additionally created for measurement­ unbiased positioning.

The Zero Hotels is a lodge chain which refurbishes previous buildings with the assistance of a modu­lar system to create distinctive interiors. The first lodge of this type was inbuilt a former financial institution constructing in Porto, the place wood bins function minimalist visitor rooms.

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Awards

  • Red Dot Award 2019, Graphis Silver Award, Communication Arts 19, CCP Bronze Award 

Credits

  • Architecture: Gonçalo Queirós
  • Creative and challenge supervisor: Joana Gomes
  • Art course: Sérgio Alves
  • Designer: Cátia Lima, Sérgio Alves
  • With collaboration: José Cardoso
  • Type designers: Joana Correia, Natanael Gama
  • Web design: João Jesus, Frederico Sarmento
  • Production: Minerva, Tommasino
  • Website: The Zero Hotels



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