Estudio Nuar shared a ravishing branding mission for La Mala Pub. Right within the coronary heart of Palermo, La Mala Pub leads Buenos Aires nightlife. Only a couple of months after opening, it grew to become so trending that generated the necessity for extra space. In consequence, an additional house was connected and Malita was created. It was a joint work with the structure staff to design the brand new id for this house after which generate all of the graphic interventions and signage functions.
La Mala in Spanish means “Bad Girl” and that’s what triggered the visible imaginary, with all these actually empowered women, a bit classic however up to date with the colourful colours, the modern phrases and the spacial temper, that means she’s from outer house.
We created this multifaceted character who represents La Mala but additionally each woman who goes there. Apart from the posters, that are one of many primary characters, we labored quite a bit on the neon indicators, along with the structure staff, as they have been essential considering it’s an evening pub and the lighting is prime.
- Creative Direction: Manuela Ventura y Melisa Rivas.
- Architecture: Hitzig Militello Arquitectos.
- Production: Crista Bernasconi.
- Equipment: Krapa.
- Design: Manuela Ventura, Melisa Rivas, Crista Bernasconi y Natasha Furst.
- Photography: Federico Kulekdjian.
- Animation: Malena Sueiro.