Advanced eCommerce Profitability Analysis & Metrics | IG60

Boost Your Profits: Advanced eCommerce Profitability Analysis on IG60

03/01/2026 01:29:19

We've upgraded your dashboard with advanced financial analysis, giving you a clear, precise, and realistic view of your margins and profitability.

🔍 What's Changed

Your interface now displays detailed financial indicators that help you understand where you're truly making money and where you can optimize.

📊 New Statistics Available

👉 Overall:

💼 Cost of Goods Sold (COGS)
→ How much the products you've sold cost you
(calculated from the purchase price of each product sold)

📈 Gross Profit
→ Your earnings before operating expenses

📊 Gross Margin (%)
→ Your commercial margin

💸 Total Expenses
→ Stock purchases + operational expenses

💰 Net Profit
→ Your actual profit after all costs

📉 Net Margin (%)
→ Your final profitability

📦 In the sales statistics table (by product, category, and collection)

🧮 Purchase Cost  (based on the entered purchase price of products sold)

💵 Gross Profit & Profit Margin 

⚙️ How It Works

Simply Enter the purchase price in your product sheets (if not already done)

The system automatically calculates:

✅ COGS for each sale

✅ Margins by product, category, and collection

✅ Gross and net profits

✅ Your most profitable products

🛡️ Smart Display Based on Period

To avoid any double counting, the system automatically adjusts the display:

🔹 If there are no stock purchases during the selected period
→ The overall COGS is displayed


🔹 If there are stock purchases during the period
→ The overall COGS is hidden, and the calculation is based on total expenses

👉 Detailed analysis by product, category, and collection remains available, based on purchase prices.


📅 Concrete Examples

🟦 Month 1 — You purchase stock

You purchase stock

You record the purchase in your expenses

You update the purchase price of the affected products (if necessary)

🔍 When you view statistics for this month:

*Overall COGS hidden

*Profit calculation is based on total expenses (stock purchases + other charges)

👉 Goal: avoid any double counting

🟩 Month 2 — No stock purchases

You make no stock purchases

You continue to sell normally

🔍 When you view statistics for this month:

COGS displayed

→ based on the last entered purchase price for each product

Gross profit & gross margin displayed

Other expenses taken into account

Net profit & net margin displayed

👉 Goal: measure the actual profitability of sales

🟨 Simple Summary

With stock purchases during the period

→ calculation based on expenses

Without stock purchases during the period

→ calculation based on COGS

Product-level analysis always remains available

🚀 To Get Started

1️⃣ Add your cost prices

Open each product sheet

Enter the purchase price 

Save

2️⃣ Record your expenses normally

Stock purchases → category Product Purchases

Other expenses → rent, salaries, advertising…

3️⃣ View your statistics

The correct metrics are automatically displayed based on the period

🎯 What This Brings You

📊 Clear vision of truly profitable products

🎯 Strategic decisions based on reliable data

⚡ Total flexibility: two methods usable simultaneously

🛡️ Automatic protection against double counting of costs

⚠️ Limitations to Know

Product COGS is based on the current cost price, not historical

Modifying a purchase price also impacts past statistics

During periods with purchases, overall COGS is hidden (but product analysis remains visible)

🎓 Not to Be Confused

🧮 COGS = cost of products sold during the period

📦 Stock Purchases = money spent on stock (sold or not)

➡️ These two concepts are different, hence the smart display.