IG60: Product, Collection & Category Conversion Rate Tracking

📊 New: Track Visits & Conversion Rates by Product, Collection, and Category on IG60!

12/04/2025 02:22:27


As we announced last week, we've started tracking visits for each product.

✅ This data is now available on the Statistics page → Top Items, Top Categories, and Top Collections sections.

Thanks to this new metric, we now calculate the conversion rate for:

  • Each product

  • Each collection

  • Each category

🎯 With these indicators, you can:

  • Spot products or categories with high visits but low sales → to optimize their presentation, pricing, or description

  • Identify your best-performing products, and those with hidden potential

  • Discover your lead products: those that attract attention, even if they aren't converting yet

  • Analyze products with high traffic but a low conversion rate → this can reveal:

    • A need to improve the product page

    • Unengaging images

    • A price that's too high compared to the market

💡 Before, you could only view your store's overall conversion rate.

🔍 Now, you can go deeper:

  • If your overall conversion rate is high, discover which products contributed to it

  • If it's low or you want to optimize it, identify the products that need attention

🔥 Don't miss any more opportunities: every click counts!