Automatic 404 Redirects for eCommerce | IG60

Automatic 404 Redirects: Boost Conversions & Never Lose a Customer

15/01/2026 12:56:02

We've identified that some sellers occasionally use incorrect links when sharing pages or creating advertisements.

Previously, these visits would lead to a 404 page, resulting in unnecessary loss of traffic and sales opportunities.

🚫 No More Unnecessary 404 Pages:

Now, any visit originating from an incorrect link is automatically redirected to your store's product page.

♻️ Smart Redirection for Deleted Pages:

If a page, collection, category, or product has been deleted:

Visitors coming from search engines

Or from old posts / advertisements

will also be automatically redirected to the product page, instead of an error.

🎯 What This Means for You:

✅ Zero lost traffic

✅ Better user experience

✅ More conversion opportunities even with outdated links

✅ Automatic protection against sharing errors

🚀 Result: every visit now counts, even in case of link errors or deleted content.