📊 New Advanced Analytics for Your IG60 Ad Campaigns

We've added new metrics to help you analyze your ad spend on IG60 and your revenue more precisely.
These indicators offer you a better understanding of the performance and profitability of your sponsorship campaigns.

✨ New metrics available:

• 💰 ROAS (Return on Ad Spend) — Discover how much revenue you generate for every 1 TND spent.
  Example: For every 1 TND spent, you earn 4.1 TND in sales.

• 📈 ROI (Return on Investment) — Measure the overall profitability of your campaigns.

• 🎯 Advertising Cost of Sale (ACoS) — Understand the cost of your ads as a percentage of your sales.

• 🧾 Net Profit from Sponsorship — See how much you actually earn after ad expenses.

• 💹 Profit Margin (%) — Quickly view the percentage margin on your sponsored sales.

✅ Result: clear visibility, smarter bidding decisions, and better control over your sponsorship strategy.