IG60 Update: Redirecting Inactive Stores to Active Products for Enhanced Engagement

We are thrilled to introduce an update that transforms a potentially frustrating experience into a positive opportunity for inactive stores on IG60.

Rather than letting visitors encounter a simple error message, we now welcome them with a selection of products from active stores on our platform. 

This new approach offers several advantages:

Update Details:

Product Suggestions:

When visitors access a store that has not yet recharged its account with Jetons, we now offer them product suggestions from active stores on IG60.

This feature allows visitors to discover a varied range of products and continue exploring the site, even if they cannot access all products from the specific store.

Benefits for Active Stores:

New Customer Acquisition: Products from active stores are exposed to a wider audience, which can lead to new visits and new customers.

Increased Visibility: Active stores benefit from additional visibility, which can increase their traffic and sales.

Network Expansion: Visitors who discover products on inactive stores may be encouraged to explore other active stores on IG60, expanding the network of potential customers.

Benefits for Visitors:

Discovery of New Products: Visitors have the opportunity to discover a variety of products from different stores, enriching their shopping experience.

Navigation Continuity: Rather than leaving the platform after encountering an inactive store, visitors can continue to explore and discover new items.

Benefits for Inactive Stores:

Brand Image Preservation: Prevents visitors from having a disappointing experience and associating that disappointment with the inactive store's brand.

Engagement Maintenance: Encourages visitors to stay on the platform by offering an attractive alternative, which can increase time spent on the site.

Opportunity for Interest: Offers visitors a chance to discover new products and potentially return later, even after encountering an inactive store.

Note: Currently, we display 100 random products without a predefined order.

However, soon, we will sort products by best-sellers, offering a more personalized and relevant experience for visitors.

You can visit this inactive store to see how it works: 

https://test260.ig60.com/

This feature offers a win-win solution by allowing visitors to remain engaged and offering active stores an additional opportunity to promote their products. 

We are confident that this will help energize the entire IG60 community.

The IG60 Team