Marketing

Marketing

Explore IG60 news, guides and articles about Marketing

How to Create Multiple Variations of a Winning Facebook Ad

How to Create Multiple Variations of a Winning Facebook Ad

Learn how to extend the life of your top-performing Facebook ads by creating smart variations. Stop starting from scratch and optimize what's already working!

How to Run Effective Facebook Ads for Your Online Store

How to Run Effective Facebook Ads for Your Online Store

Learn how to structure an effective Facebook Ads campaign for your online store, from defining objectives to choosing products, to maximize your sales.

Facebook Ads: Images vs. Videos – Which Format Should You Choose?

Facebook Ads: Images vs. Videos – Which Format Should You Choose?

Discover when to prioritize images or videos for your Facebook ads. Learn how to test and optimize your ad formats to maximize your advertising performance.

🔔 Update: Meta InitiateCheckout Event Now Triggers Automatically

🔔 Update: Meta InitiateCheckout Event Now Triggers Automatically

When the Abandoned Cart option is active, the InitiateCheckout event is now sent to Meta/Facebook as soon as a customer enters a valid phone number or email in the cart/Express checkout.

💡 Tips to Optimize Your Sponsored Products on IG60

💡 Tips to Optimize Your Sponsored Products on IG60

To get the most out of the IG60 sponsorship program, we recommend: 1️⃣ Add an engaging video to each sponsored product. This video will be used in ads and helps capture visitor attention.

New Facebook Conversion API Events: Boost Ad Optimization with Content View on IG60

New Facebook Conversion API Events: Boost Ad Optimization with Content View on IG60

IG60 now supports the 'Content View' event for the Facebook Conversion API, alongside 'Sales'. This means more accurate tracking of product views, even with ad blockers, leading to better ad optimization.

IG60 Product Sponsorship Program: Your Top Questions Answered

IG60 Product Sponsorship Program: Your Top Questions Answered

Curious about the IG60 product sponsorship program? We've gathered the most frequently asked questions and provided clear answers to help you boost your product visibility and sales.

🚀 Boost Your Sales: New Product Sponsorship System on IG60

🚀 Boost Your Sales: New Product Sponsorship System on IG60

Discover IG60's new integrated product sponsorship system! Easily promote your products, increase visibility, and drive more sales directly from your dashboard. Learn how to get started.

Automate Your Facebook Product Catalog with IG60's Data Feed

Automate Your Facebook Product Catalog with IG60's Data Feed

Stop manually updating your Facebook catalog! With IG60, you can automatically send all your products in bulk, keeping your catalog always up-to-date for dynamic ad campaigns.

Advanced Facebook Pixel & Conversion API Management on IG60

Advanced Facebook Pixel & Conversion API Management on IG60

Boost your conversion tracking reliability! IG60 now supports Facebook's Conversion API alongside the classic Pixel, ensuring more accurate purchase event data despite ad blockers and privacy restrictions.